Joanies, the cosmeticeutical division of Fire Island Hospitality, was envisioned to serve high end resorts, casino-hotels, spas, bed & breakfasts, and upscale salons worldwide with our in-house line of Makamae Mahalo!™ full and amenity sized shampoo, body wash and our world famous MM Rub-A-Dub Scrub™ body scrub.

The type of clients we typically work with vary from the boutique hotels of the Kimpton Group, The Westin Maui, The Grand Del Mar, The Bulgari Resorts in Bali and Milan and the Baccarat Hotels in Hilo and the UAE to the world's only 7 star resort, The Burj Al Arab, in Dubai UAE. The types of salon/day spa clients we work with are along the lines of Gene Juarez Salons & Spas, Steve Hightower Hair Artists or Prive - SoHo Grand Hotel.